Unlock Success with IDOL Presents: Your Gateway to L&D Industry Insights

Mike Taylor is a learning consultant, faculty member, and thought leader who bridges the worlds of instructional design, marketing, and modern workplace learning. With over 20 years of experience, Mike blends academic insight with real-world application through his role at Franklin University’s Graduate Instructional Design and Technology program. Known for his engaging style and widely followed newsletter, he’s a go-to resource for fresh ideas and practical tools that elevate learning experiences.

In this webinar, Train Like a Marketer: Applying Proven Marketing Tactics to Learning Design, Mike explores how the strategies used by marketing pros to capture attention and drive action can—and should—be used in L&D. Both fields share a common goal: influencing behavior. You’ll discover how to borrow proven techniques to boost learner engagement, create emotional connections, and transform training from “mandatory” to “magnetic.” You’ll leave with actionable tactics to design memorable experiences your audience will not only complete—but actually care about. No marketing degree required.

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Blaine McLaren is an experienced professional in talent development and instructional design. With expertise in creating impactful learning experiences, he helps organizations enhance employee growth and performance. Blaine specializes in aligning educational strategies with business goals to drive meaningful outcomes.

Whether you're looking to launch your freelance career, find better-paying opportunities, or scale your business, this webinar will provide valuable insights and actionable strategies to help you succeed.

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Sharon Tjaden-Burkes is a Senior Instructional Designer at Sinclair Community College in Dayton, Ohio. Since August 2020, she has hosted the IDEA (Instructional Designers and Educators Alliance) monthly virtual networking sessions, where transitioning teachers can hear from former educators who pivoted to Learning & Development/Instructional Design.

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An L&D consultant turned tech founder, Kate combines learning science with practical workplace realities to transform how organizations build skills. Her microlearning platform, trusted by 4 out of Top 5 Fortune 500 companies and validated by multiple research studies, helps teams create learning experiences that drive real behavior change. As the creator of MicrolearningCONF, she brings together L&D professionals worldwide to share proven strategies that move beyond "click-through" training to measurable business impact.

Microlearning isn't just about making content shorter — it's a powerful approach to create lasting behavior change and measurable impact. In this practical session, you'll discover how to design connected learning moments that build confidence through practice, while transforming typical training requests into strategic solutions.

Get free resources when you sign up for this webinar!

An L&D consultant turned tech founder, Kate combines learning science with practical workplace realities to transform how organizations build skills. Her microlearning platform, trusted by 4 out of Top 5 Fortune 500 companies and validated by multiple research studies, helps teams create learning experiences that drive real behavior change. As the creator of MicrolearningCONF, she brings together L&D professionals worldwide to share proven strategies that move beyond "click-through" training to measurable business impact.

Microlearning isn't just about making content shorter — it's a powerful approach to create lasting behavior change and measurable impact. In this practical session, you'll discover how to design connected learning moments that build confidence through practice, while transforming typical training requests into strategic solutions.

Get free resources when you sign up for this webinar!